After the COVID-19 pandemic, the tourism season during the Hung King's Anniversary holiday can be said to be the most exciting, fully reflecting the new normal atmosphere, flexibly adapting to economic recovery in all parts of the country. However, this is also an opportunity to reveal many shortcomings that need to be adjusted and supplemented to soon revive this smokeless industry.
Da Nang currently has many models that exploit tourism services combined with agricultural and forestry development. Photo: TN
There are not many traditional festivals, but this season tourism activities in the Central and Central Highlands provinces become the most exciting. Because this is an area blessed by nature, with many beautiful beaches, white sand, clear water, with many primeval old forests, majestic and pristine waterfalls... Therefore, even though there are no foreign tourists yet, Outside, the number of domestic tourists is enough to stir up a cheerful and crowded atmosphere from all over the city to the countryside.
However, with the change in the structure of the tourist source, the trend of enjoyment and relaxation of tourists is quite large after the pandemic, which also makes the service and travel businesses and local governments confused.
In Hoi An, from 2019 onwards, the government has considered solutions to limit the overcrowding of tourists in the old town area. Limit the number of boats departing to control the number of passengers going to Cu Lao Cham island to no more than 3,000 people per day. Similarly, Ly Son island district of Quang Ngai also has plans to limit the number of visitors, causing overcrowding and lack of services and fresh water on the island. Localities are also gradually improving the value of tourism products and services to collect more money...
However, the epidemic lasted more than 2 years, everything turned upside down. Not only the source of Russian and European tourists but also the large number of visitors from China and Northeast Asian countries, Thailand, Singapore... have all decreased seriously. At this time, it has not been restored.
In Khanh Hoa, the tourism industry was severely affected when the war between Russia and Ukraine broke out and lasted. Not only is travel inconvenient and difficult, but the wartime economic situation also affects the consumption and tourism of Russian tourists - which is an important traditional source of visitors to the South Central region.
Mr. Bui Quoc Dai, Deputy Director of Anex Vietnam Trade and Tourism Company Limited (Anex Tour), said that the company has recorded a number of Russian tourists canceling their tours due to the devaluation of the ruble. Some other tourists choose to put aside the idea of traveling because they are worried that the economy will face difficulties due to the embargo of the US and the West... on Russia.
According to Mr. Bui Quoc Dai, before the Government agreed on the proposed plan to fully open tourism from March 15, Anex Tour conducted a pilot to welcome Russian tourists to Khanh Hoa. Fighting broke out and lasted, causing plans to change. Currently, the company has reduced flight frequency from 8 flights/month to 5-6 flights/month. The number of passengers has not yet filled the flight, so the company compensates for a lot of losses.
Russian tourists are the main source of Khanh Hoa, but it is clear that the locality needs to recalculate the structure of tourist sources in the current context.
Instead of restricting visitors to ancient cities and near-shore islands, local governments now encourage them. Even Quang Ngai has reached out and connected with Da Nang, allowing and immediately promoting inter-provincial sea travel routes to bring tourists directly from Song Han city to Ly Son.
With the success of the cruise line to Ly Son island, Da Nang is currently promoting the opening of more sea routes connecting coastal islands such as Cu Lao Cham, Quang Nam, Con Co, Quang Tri...
According to Vice Chairman of Da Nang City People's Committee Tran Phuoc Son, this is the best time to promote and expand inland waterway and coastal tourism activities to serve tourists. First are domestic visitors, then international visitors. From exploiting river tourism and coastal islands well, Da Nang will call on investors and businesses to develop tourism services and experiences on the sea...
In particular, anticipating the trend of green tourism, environmentally friendly tourism and people's self-isolation in the countryside after the pandemic, Da Nang immediately implemented a pilot model to exploit tourism services. Combine the development of agriculture, forestry, and aquaculture in Hoa Vang district until 2025.
Accordingly, 15 models were selected for piloting in Hoa Vang district. Priority is given to local organizations and individuals and models that combine many types of production. This project of Da Nang has set many strict principles and regulations on land use and construction to ensure that tourism is not abused to change land use purposes or harm the environment and landscape. .
This method of tourism has been successful in the suburbs of Hoi An and is developing strongly in the Central Highlands region, showing that the adaptation of people and localities is very quick and flexible.
